M.O.W. 2023 in Bad Salzuflen

The M.O.W. is the largest European furniture fair, which takes place every year in autumn. It was founded in 1984 and today functions as a central furniture marketplace. With a focus on high-turnover consumer goods, the M.O.W. presents an extensive spectrum from the furniture trade, including individual furniture and systems as well as high-turnover goods for brochures, dropshipping, advertising and promotion, private labels and exclusive models.

The M.O.W. unites Europe's buying associations, conventional furniture retailers, chain stores, studios, self-service/discounters, young living houses, building and DIY markets, food and non-food marketers as well as online retailers. Admission is for trade visitors only.

The product range of M.O.W. 2023 includes the following areas:

• Home Furniture
• Upholstered furniture
• Dining room
• Table and chair
• Bedroom
• small/individual furniture
• Child/youth furniture
• Solid wood furniture
• Bathroom furniture
• Office furniture
• Home accessories
• Kitchen
• Specialized assortments

With 510 companies from 41 nations the M.O.W. achieved an exhibitor record last year. The number of trade visitors was also significantly higher than expected. In addition, the show enjoyed a high level of international participation with buyers, decision makers and owners from over 66 nations. Trend themes included: Multifunction, Well-being, Sustainability, Natural Materials, Recycled Materials, as well as certifications such as FSC, Climate Neutral, Ecolabel.